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\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp\u003e“没有卖不出去的车，只有卖不出去的价格。”这个市场定律，在\u003c!--SECURE_LINK_BEGIN_0--\u003e玛莎拉蒂\u003c!--SECURE_LINK_END_0--\u003e身上再次得到验证\u003c/p\u003e \u003cp\u003e“30多万的格雷嘉卖得‘飞’起来。”近日，上海一家大型玛莎拉蒂经销商管理人员许昕向第一财经记者表示。\u003c/p\u003e \u003cp\u003e这款折扣车型的热销完全超出了许昕的预期。他补充道，他们店开𱅅年多了，从没有碰到过这种“抢”车的情况，“在降价活动的第一天，早𰱬点半还没上班，门口就已经开始排队，下𴃖点下班，客户把我们堵到了晚𰱭点才结束，上海地区的燃油低配车型两天时间全被‘抢’光了。有些客户当天来的时候犹豫一下，第二天来，之前看中的车就已经没了。”\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e \u003cp\u003e今年下半年以来，有着“跑车皇后”的玛莎拉蒂迎来多轮大降价，主要集中在格雷嘉这款车型，官方指导�.08万元的格雷嘉燃油版，优惠后裸车价降�.88万元，降价�万元，相当于打了六折；而纯电版格雷嘉折扣力度更大，官方指导价�.88万元，降价后裸车价格只�.88万，大降�万元，相当于打了四折。\u003c!--AI_AD_1000--\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e \u003cp\u003e许昕告诉记者，降价后，纯电版格雷嘉落地价不�万元，总体折扣非常大。目前，在全国范围内，格雷嘉不管是燃油版还是纯电版，低配车型已经全部售罄，现在燃油版还有部分中配和高配车型，裸车价񠱴万~8万元。“没想到卖这么快，本来以为低配车要卖到今年底，高配版过年前卖完就不错了。”\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e \u003cp\u003e北京一家玛莎拉蒂经销商也向记者证实，低配版格雷嘉全国早已售罄，这批低价低配车全国只�余辆，一个周末就卖空了，目前北京地区在售的燃油版格雷嘉裸车价�万元左右。\u003c/p\u003e \u003cp\u003e过去几年，豪华车在华普遍降温，玛莎拉蒂也同样遭遇“滑铁卢”。公开数据显示，玛莎拉�年在华销量曾񙵭.44万辆，中国成为其全球最大单一市场；2024年该数据就跌到�辆；2025年𳜋个月，玛莎拉蒂累计销量�辆。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e \u003cp\u003e此次玛莎拉蒂大降价实际上是在清库存。一位接近玛莎拉蒂的知情人士向记者表示，受疫情影响，这批进口车晚了整整一年半才在中国市场卖，与后面的新款车型上市时间重叠了。对于厂家而言，快速去库存是当前营销策略的当务之急，所以出现了罕见的大降价。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e \u003cp\u003e“这批车卖一辆亏一辆，但不大降价也不行。”上述人士称，后续新车已经到港，价格又会回归正常。\u003c/p\u003e \u003cp\u003e（文中许昕为化名）\u003c/p\u003e\u003csection\u003e (本文来自第一财经)\u003c/section\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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